The programme “Strengthening Innovation and Digitalisation in SMEs in BiH,” implemented through the EU4DigitalSME project, aimed to support SMEs in Bosnia and Herzegovina in adopting innovative and digital solutions to enhance their competitiveness in both local and international markets. It focused on increasing sector-specific knowledge, expanding public funding instruments, delivering tailored services, and fostering collaboration between the public and private sectors.

The project strengthened the capacity of business service providers to tailor their offerings to meet SME needs and supported policymakers in creating enabling framework conditions. Additionally, it provided direct assistance to SMEs in developing and implementing innovative and digital solutions.

Luvent contributed to raising awareness of the benefits of innovation and digitalisation for SMEs. This included organising industry dialogue events, specialised webinars, practical training sessions with e-learning components, and promoting best practices. Studies involving SMEs from various industries were also conducted to inform and improve the project’s interventions.

• Conducted targeted information and awareness campaigns through industry dialogue events, engaging stakeholders on digital transformation opportunities for SMEs.
• Facilitated conferences such as Connecto, Forward, and Makers Conference, providing platforms for networking and knowledge exchange on innovation and digitalisation.
• Designed and executed awareness-raising campaigns showcasing best practices through expert-led sessions, case studies of role model entrepreneurs, and promotional strategies to maximise participation, with a particular focus on including women entrepreneurs.
• Delivered a series of webinars and interactive workshops on topics such as ERP systems, CRM, e-commerce, AI-driven sales, and web-shop development, with tailored sessions aimed at empowering women in digital innovation.
• Facilitated in-person and online training sessions tailored to the specific needs of SMEs, covering areas such as strategic planning, digital marketing, and cloud computing.
• Organised study trips for stakeholders to European Digital Innovation Hubs, including Berlin, offering exposure to advanced practices in SME innovation and fostering partnerships for knowledge exchange.
• Developed comprehensive studies assessing the digital transformation readiness of SMEs across various industries, providing actionable recommendations to enhance their digital capabilities and competitiveness, with a particular focus on addressing challenges faced by women-led enterprises.